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Chapter 127: An Even More Revolutionary Concept Change

Sometime after the revolutionary concept meeting.

The Pantheon members, returning from their schedule, faced Team Leader Oh Dae-ho running out from the dorm.

“Guys! I have joyful news!”

As his large frame ran over shoulder-shrugging with excitement, the Demon God frowned.

“Frivolous. Be a bit more calm.”

“Thanks to your photo, Sun-woo, a commercial deal was finalized!”

“If so, shall we dance.”

It was the Demon God switching his stance in an instant.

“Let us sufficiently rejoice that it is thanks to me.”

“As expected, right?”

On the other hand, the members couldn’t hide their puzzled minds.

“Thanks to that photo? The toothache smile photo?”

Although the fans had enjoyed it, and went further to use it as a bedside photo—

“On the internet, it has become a meme used when hearing weird things or when the atmosphere turns cold.”

Is this also a hot topic, if one could call it that?

It ended up becoming quite a trend on the internet.

A smile as if holding back pain.

It was subtly useful during online conversations.

I am smiling, but I am holding it back, okay?

It was perfect for conveying this kind of feeling.

“For me, I’ve received that meme from my hometown friends before, and it felt bizarre….”

Yoon-seo spoke with a resentful face.

“Did your friends purposely send that meme?”

“Yes, because they know I’m a member.”

The mischievousness of boys in their late teens.

In any case, they couldn’t guess what kind of advertisement could come through that photo.

“Painkillers? Toothache?”

At Ji-ho’s low muttering, the members nodded in agreement.

“No.”

Team Leader Oh Dae-ho violently shook his head.

“A beer commercial, and a TV CF at that.”

““Pardon?””

Surprised by the beer, and surprised again by the TV.

A TV CF costs an astronomical amount.

Therefore, they are bound to use verified models.

To appear in a TV CF as an idol, they must be top-tier, and of course, have public likability as well.

“That, to Sun-woo?”

“No, together with three of the members.”

“!”

Tae-young, Ha-gyeom, and Ji-ho looked at each other’s faces.

Three of them together?

In a TV CF?

Beside them, the Demon God was holding his nose high.

“Members who told me to delete the photo, reflect on your foolishness. Team Leader who restricted my account usage permissions, writhe in regret.”

Because in the end, it was thanks to the Demon God’s photo that Pantheon ended up appearing in a TV CF.

Tae-young, Ha-gyeom, and Ji-ho looked at the Demon God and spoke.

“We have no choice this time, do we? We’ll reflect.”

“Reflecting! I’m sorry for telling you to delete it. My inner thoughts weren’t like that!”

“My mind wanted deletion as well, but I will reflect.”

Additionally, Oh Dae-ho added his words.

“I shall writhe. Yes, indeed I shall writhe!”

“Are you returning the account usage permissions?”

“Let’s restrict that just a little more.”

“…….”

“Instead, I will writhe even more.”

With an incomprehensible negotiation, maintaining the status quo for now.

However, there was one person who had been frozen since the moment he heard the words that three would shoot together.

It was Yoon-seo.

“Why three?”

“Hm?”

“Am I perhaps left out?”

“That can’t be helped, you see. Because you are a minor, Yoon-seo.”

“How could this be….”

Tae-young patted Yoon-seo, who was completely frozen.

Because he was the only minor in the team, there was no way.

Alcohol advertisements are set so that those under 19 cannot be alcohol advertisement models.

Tae-young, who had been comforting Yoon-seo for a while, threw the final question he had been curious about since earlier.

“By the way, what is the concept? What was it that made them cast him after seeing Sun-woo’s photo?”

Right, what kind of revolutionary concept made them summon the Demon God.

***

“A concept of drinking beer and not really liking it?”

The concept heard again at the CF shooting set was still revolutionary.

It was interesting when heard through the Team Leader, but hearing the marketing team practitioner in front of them explain directly made it hit home even more.

“That is correct. Leaving out complex talk, since it is a soft new line, we are advertising with a challenging concept.”

The existing lines were the share of major models.

The beer Pantheon received was a new craft line product being newly launched.

“When you say beer of a twenty-year-old, it is easy to think of only cool and refreshing things.”

“But in reality, it is also a time when they don’t really know the taste of alcohol yet. There are also many people who dislike alcohol.”

“It is a line that even such people can drink well.”

It was as the employee said.

Not everyone likes alcohol.

In reality, alcohol sales are gradually declining.

Even so, the alcohol company cannot just sit idly.

They were responding by releasing softer products.

Having heard all the explanations, Tae-young completed the summary in his mind.

“A twenty-year-old youth who drinks alcohol, finds the taste strange, but forces a smile. Nonetheless, a new beer that even such a person can drink well. This is the concept, right?”

“Correct! Tae-young, you are smart!”

They could finally know the reason they cast him after seeing the toothache photo.

The expression as if holding something back perfectly matched the CF concept.

Furthermore, the photo became a topic on the internet as well.

Frequently appearing as a heartwarming story on the social pages, he had public recognition, and since his advertisement fee wasn’t as high as top-tier models, he was truly a suitable model.

“Employee, did you decide on us as models?”

“Me? No, I am a practitioner.”

“Then?”

“He happens to be entering now. It is that person.”

A middle-aged man of grave impression was standing there.

“He is called Director Park. He makes the final decisions regarding marketing.”

The man, who had been looking this way anyway, approached this way when his eyes met the Demon God’s.

“You look somewhat dull, yet you have reached such a sagacious decision. I shall commend you.”

““Sun-woo!!!!””

Tremendous rude words to speak to someone of director-rank.

Oh Dae-ho and the members shouted in surprise, but.

“Hmm, I heard his way of speaking was strange because he is from overseas, and indeed it is as I heard.”

Saying so, he held out a sheet of paper.

“What is this?”

“Ahem.”

The director cleared his throat.

“My daughter is a fan. I request an autograph.”

At the word ‘fan’, the Demon God made no other sound and accepted the paper and pen.

The paper containing the Demon God’s autograph was returned to the director.

“Director, paste my autograph above your bed as it is. The things you do will work out well.”

“Indeed, he is as unique as my daughter said.”

The director’s daughter was a fan who knew Pantheon well.

Since she had requested earnestly regarding Demon God Sun-woo’s uniqueness, the director managed to comprehend and moved to receive the other members’ autographs.

Only after receiving all five signatures did he return to his seat.

“Hmph.”

“Ugh.”

As for the members, they had no way to suppress the Demon God’s towering high spirits.

His expression was arrogant from the beginning to the end of arriving at the studio, but this time, all the credit belonged to the Demon God.

They merely turned their heads away from the Demon God and examined the studio instead.

Walls completely black, 5 to 6 meters high to the ceiling.

A set with a dining bar feel in the center.

Today’s shooting proceeded here.

Over there, Yoon-seo, who came along, was standing lonely.

“Yoon-seo, come this way. Why are you over there?”

“I do not need to hear the CF concept, after all….”

It was a strict advertising regulation for the minor male god.

And, there was another existence strict toward Yoon-seo.

“Yoon-seo, minor! Huhahaha!”

“…….”

The Demon God was getting his revenge here for what he had suffered during the emotion practice….

The emotion practice was not over yet.

Since it would continue harshly in the future, his plan was to enjoy it here.

“Humans are truly interesting. To think such a gap widens with just a difference of two years.”

Ji-ho watched quietly, then took out his phone and began to film the Demon God.

Not long after, he showed the video to the Demon God.

“See? You are making an extremely lively expression right now.”

“Oh?”

Only when being mischievous to someone did the Demon God come to wear a bright countenance.

“Yoon-seo, thanks to you, a lively smile becomes even easier. What an excellent instructor!”

Shiver shiver.

Yoon-seo trembled.

“Now, drink barley tea or something over there! This body shall gulp down beer.”

“?”

Yoon-seo suddenly tilted his head.

“Sun-woo Hyung?”

“Why so? Shall you drink cider?”

“Not that, you’ll probably drink barley tea during shooting anyway, won’t you?”

“What?!”

The filming staff next to him spoke.

“Of course. We shoot with barley tea with a bit of food coloring added.”

It was common sense.

If there are many NGs, one could get drunk, which is inefficient, and the actual drinking scene itself rarely appears.

Holding the glass, then toast.

After that, ending with a refreshing “Kyah—” as if having drunk it was the standard.

“Your smile is what’s important, the smile.”

The filming director also spoke from over there as if it were a given—

But the Demon God was here.

Making what was not given to others a given.

Conversely, the Demon God, who considered what was a given to others as not a given.

“Then is that not equivalent to lying to the fans?”

““Sun-woo?””

The other members felt ominousness and called Sun-woo.

Well, because he was the ominous and arrogant Demon God.

“I cannot deceive the fans. Bring forth the beer.”

“Pardon? What on earth…”

The filming staff stared at the director.

The director shook his head and spoke to the Demon God.

“Sun-woo, you’ll get drunk like that. Are you going to shoot in an intoxicated state?”

“Didst thou not say it is an alcohol commercial? Should we not show an intoxicated appearance?”

“What if your face turns red?”

“I have never had such a thing, though. Of course, that is a story of the past, but.”

Ah, that idol must have engaged in drinking since his school days. Perhaps because he is from overseas.

The director fell into deep thought with a minor misunderstanding.

‘Can I give it to him? I don’t think I can?’

While the director hesitated, the members also stepped up.

“Sun-woo, the fans also know we shoot in this manner.”

“Do they all know? What if even a single person does not?”

“O-One person?”

“I neither disappoint nor deceive the fans. I shall speak only the truth.”

There was no existence in this world who could soothe the Demon God once he properly entered a stubborn stance. Even the members, even the Team Leader, were of no use.

The director, who was watching that sight, made a special decision.

“Fine. Let’s do it with beer. Instead, if your complexion changes even slightly or there is any sign of intoxication, we do it with barley tea. Understood?”

“You are reasonable.”

He had reached such a decision because of an unreasonable existence, but the Demon God alone was completely unaware.

“Now, let’s go quickly! Match the movement line!”

They entered shooting along with the extras.

First take, shooting lightly with the feeling of checking the coordination for now.

Gathering at the dining bar and beginning to drink beer, everyone holds their first glass with slightly tensed expressions.

And a sip. It was a scene of drinking existing beer. A development where everyone puts down their glasses with displeased impressions because it doesn’t really suit their tastes—

But.

Gulp, gulp, gulp.

The sound of someone refreshingly gulping down beer was heard.

Naturally, it was the Demon God.

At the acting not fitting the script, the staff stared at the director. A moment right before an NG sound would soon come out.

But the director did not cut and continued the shooting.

‘Wow—there was a reason he asked for alcohol. He really drinks refreshingly well.’

A gulping of the drink that made admiration come out from within the mind. The single glass went straight down without stopping even for a second. His expression was also fully smeared with refreshingness.

Demonic Aura. It changed even the scene of drinking a glass of beer.

What was held in the Demon God’s hand did not look like ordinary beer, but the drink of the gods.

Drinking that beverage felt not like simple drinking, but like gulping down the elixir of eternal life.

A single glass. Everyone’s gaze gathered on that single glass.

Even the members and extras, who had to act as if it didn’t taste good, lost their minds as they focused on the Demon God.

Only the sound of the Demon God swallowing echoed inside the studio.

And the final gulp.

The Demon God lowered his glass and opened his closed eyes. He stared at the designated camera.

His deep, deep eyes containing demonic Aura pierced the existences beyond the camera.

Finally, the Demon God delivered his line. Not the line in the script, but his own.

From the moment this advertisement came in. The single word the Demon God wanted to deliver to the fans who would watch the advertisement.

That ad-lib was—

“Excessive drinking is bad for health.”

Fans, do not drink too much alcohol. Searching about humans and drinking, I found that drinking in moderation is good.

The director muttered to himself quietly.

“This is crazy.”

And he decided. How about suggesting they go with this.

It’s revolutionary. It’s extremely revolutionary, after all.

Please Let Me Go, Investigator!

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Please Let Me Go, Investigator!
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